XOtoXO Games
XOtoXO Games
Games from India, one story at a time. Stories from India, one game at a time.

privacy policy

Last Updated:01 October 2022

We value our customers, and we want to make online shopping a safe and enjoyable experience. In this Privacy Policy, we describe why and how your personal information is collected, stored, and shared when you visit our website www.xotoxo.com. In the rest of this document, “We”, “Us’, “Our” will refer to XOtoXO Games, a brand managed by XOtoXO Leisure Private Limited ("Company", "the Company").

Consent to collecting your personal information

We provide you a prompt to read and accept our Privacy Policy when you visit our website for the first time. Your consent on this prompt is considered as your acceptance to the terms of our Privacy Policy. You may also see a prompt to accept, modify or reject the use of cookies on our website. Please note that we don’t modify our website’s data collection and use practices if we notice a “do-not-track” signal from your browser or device.

Why do we collect your personal information?

We collect your data for the following reasons:

1.  You have consented to the use of collection of your personal information.

2.  To offer you a service and to continue improving the service, which we cannot continue to do so without your personal information. 

3.  To keep you informed about your purchases, or any potential future interest you may have in our products and service.

4.  To safeguard our website’s security interests, our intellectual property and other Company interests if there we notice a risk of fraud, malicious attacks, illegal activity or other threats and we find that your personal information may be necessary for legal purposes and law enforcement.

What personal information do we collect?

There are two broad types of personal information that gets collected when you visit our website. The first one is automatic, and this includes data about the device you are using, your web browser, IP address, time zone. Additionally, the website may make use of “cookies” to store some information on your device. When you browse our website, we will also keep track of the various pages you visit, products and links that you click on, details of how you accessed our website (directly, via search terms on a search engine, referred from another website). Information about how you interact with the website (what parts of the website interest you, the time you spend at different parts of the website) will also be collected. Information that’s collected automatically is broadly referred to as “Device Information”. 

Device Information we collect includes:

Cookies: A cookie is a small text file that is stored on the visitor's computer or other internet-connected device to identify the browser, provide analytics, and remember information about your visitors such as their language preferences. To understand how they work on our website, check out this link. 

Log files: Log files are used to  track actions occurring on the website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse our website.

Apart from Device Information, when you make a purchase or attempt to make a purchase on our website, we collect your personal information such as Name, Email address, Phone number, Billing address, Shipping address, Payment information (including credit/debit card numbers, bank details, UPI IDs). This is called Order Information.

When we refer to collection of personal data on our website, we refer to both Device Information and Order Information.

Some links on our website, may lead you to other websites which are not operated by us. In case you choose to exit our website, our Privacy Policy will cease to apply, and you may be governed by the Privacy policy of the website you accessed.

How do we use the personal information we collect?

Order Information is used to process payments, arrange shipping and generate invoices which are required to comply with tax laws, and to provide you with order confirmations to ensure you have a worry-free purchase. Your personal information may be used to contact you electronically (via email, or other channels), or via physical mail or parcel delivery services. We may also use Order Information to communicate with you, and to provide you with information and promotional material about our products and services, depending on your consent to receive such information.

Device Information allows us to improve the service we provide via our website by detecting problems, understanding user preferences better, and by allowing us to improve and optimize the content we provide on our website (for example, making it faster). Apart from improving our website, analysis of collected data also helps us improve our marketing and advertising campaigns.

Both Order Information & Device information may also be used to detect and prevent risks, fraud, malicious attacks and other illegal activity which can threaten the interests of our Company.

We would also like to clarify how we will not use your personal information. We will not spam you. We will not share your personal information with individuals, groups, marketeers, agencies and other third parties for commercial consideration. 

How is your data stored or shared?

We use a variety of third-party services to collect, manage, store and analyze your data so that we can you can purchase products from us, and we can continue to improve offering you our service.

Website: Our website is hosted on Zoho Commerce platform, which allows us to sell our products to you. Your data is secured with SSL/TLS data transit, security audits (ISO 27001, 27017, 27018, 27701 certified & SOC 2 Type II compliant) and encrypted login credentials and passwords. You can go through all the technical details of how it is stored at 

this link.

How we make use of cookies via our website on Zoho Commerce is explained here

Payment Gateway: We use Razorpay to process payments on our website. Razorpay is a reputed Payments solution provider in India. Razorpay uses industry standard practices in managing your Personal information. You can go through Razorpay’s privacy policy at this link

Shipping Provider: We use Shiprocket to ship our products to you. Shiprocket is India's most-used eCommerce logistics and shipping software solution for the best courier services. Check out Shiprocket’s privacy policy at this link

Analytics: We use Google Analytics to understand how customers use the site. You can read how Google manages your personal information here

We also use Meta Pixel to understand how effective our advertising is. You can read how Meta manages your personal information here

Finally, we may share your Personal information to comply with local or international laws and regulations, to respond to a subpoena, search warrant or requests from law enforcement authorities we may receive, or to otherwise safeguard the interests of our Company.

How long do we store your data?

When you place an order on our website, or subscribe to other services such as newsletters, promotional offers, we will maintain your Order Information for our records until you ask us to delete this information. Third party services we use, as detailed above, store your data for as long as specified by their respective Privacy Policies.

How to opt out of your personal data collection?

If you change your mind about your consent, and decide to withdraw your consent, you can do so in the following methods:

Order Information: If you wish to delete Order Information we collected from you upon product purchase or sign-up for newsletter/other promotional material, write to us at contact@xotoxo.com with the title “Deletion of Personal Data from XOtoXO records”, and we will process it and send you a confirmation. 


To opt out of Google Analytics, visit this page

Advertising: To opt out of targeted advertising on your devices or browser, follow the links below:



You may have to sign in to your user accounts on Facebook and Google in order to disable these settings. 

European Residents and GDPR

We collect and process your information in order to provide you with a service (purchase of a product on our website, or promotional material, newsletters and other content) or to pursue our business interests listed above. If you reside in the European continent, you have the right to ask us to correct, update or delete any personal information we may hold about you. If you would like to exercise this right, please write to us at contact@xotoxo.com with the title “Deletion of Personal Data from XOtoXO records”, and we will process it and send you a confirmation. 

Please note that your information will be transferred outside the European Union and will be stored in India, as detailed here.

Changes to the Privacy Policy

We reserve the right to make changes to this Privacy Policy at any time, due to operational, legal or regulatory reasons. The updated Privacy Policy will be available on our website, and you are encouraged to go through it to keep yourself apprised of any changes.



If you require any information about our privacy practices, or if you wish to modify or delete your Personal information, or raise a complaint, email us at contact@xotoxo.com with the title “Query: XOtoXO Privacy Policy”. 

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